Get closer to the sources.
Read Chinese sources and conversations, translate with context and show where information comes from. Sources and reasoning should accompany the story.
China has context.
And people.
China to Watch is an invitation to see a whole country, beyond the usual headlines.
A view from within.
I’m Phelipe Xavier, a Brazilian living in China. I created China to Watch to share discoveries that change the way we see this country.
News, business, technology, culture and daily life come together here. The newsletter is the entry point; articles, videos and courses offer ways to keep exploring.
Phelipe XavierFounder of China to Watch
My experience on LinkedInOur manifesto
An entire country. No single view is enough.
China does not fit into a stereotype. Or a single headline. Our work begins where curiosity meets context.
Look beyond one sector.
Technology and business matter. So do culture, cities and everyday choices. New perspectives emerge where these subjects connect.
Share knowledge. Keep curiosity alive.
An article can lead to a video. A video can open a question. A question can change how you see the world. The Essential newsletter is free; paid products are identified clearly.
Experience
Marketing, growth and connections between Brazil and China.
Before founding China to Watch in January 2026, I worked in marketing leadership, growth and mentoring. These experiences inform how I look at businesses, technology and the choices behind them.
- 2026
BRChina
Advisor & Sino-Brazilian Business Architect
- Jul 2024 – Jan 2026
Fotop
Chief Marketing Officer
- Jan 2020 – Sep 2023
BT Créditos
Head of Growth
- Jun 2018 – Aug 2023
ACE Ventures / Google Partners Elevator
Growth Mentor
