Slides for every module.
102 slides in total, with concepts, diagrams and visual references to accompany and revisit the lessons.
LEARN / CHINA TO WATCH
Understand China. Start with WeChat.
WeChat connects chat, payments and business in a single app — and 1.3 billion people live inside it. In 5 hours you understand the system behind the screen and what it changes in the way you sell.
With Phelipe XavierFounder of China to Watch · lives in China 5 modules 5h of lessons Lifetime access
One-time payment · Pix or card · instant access · 7-day unconditional guarantee 01 / WECHAT “China’s WhatsApp”?
You will see it differently.
You will see it differently.
SEE WHAT YOU WILL LEARN
Real China. Inside the lesson.
Actual course images, with Phelipe Xavier. Preview the material presented in each topic.
WHAT YOU KEEP
It does not end with the last lesson.
Materials accompany all five modules. Revisit concepts, compare approaches and apply them to your context.
An exercise at every stage.
Map tools, a funnel, a customer journey, a public service and a B2B audit. Included in the module materials.
A reference to come back to.
Cases such as Luckin Coffee and KFC, comparisons with Western tools and WeCom relationship processes, within the presentations.
Recorded lessons + materials in Portuguese · lifetime course accessCourse sold separately from the newsletter
PDF / 02 PAGES A PART OF THE COURSE. ALREADY YOURS.
Start with your own map.
Which tools do you use today for what WeChat connects? Download the equivalents map and explore the connections in your own business.
- The five pillars, explained through examples.
- A worksheet for you to complete.
- Adapted from the actual Module 1 exercise.
THE COMPLETE PATH
Five modules. Connections that last.
Explore each stage and its materials. The 22 parts include one lesson continuation.
01 WeChat and the closed loop
7 video parts · 29 slides
WeChat and the closed loop
7 video parts · 29 slidesWhat changes when content, services and payments share one experience.
Official Accounts · Mini Programs · Pay · Channels · WeCom INCLUDED MATERIAL
Download the free sample ↓ Presentation with 29 slides and exercise “Mapping equivalents”.
02 Private Traffic and retail
6 video parts · 23 slides
Private Traffic and retail
6 video parts · 23 slidesGroups, content and relationships: the logic of building an owned audience.
Acquisition · groups · retention · funnel INCLUDED MATERIAL
Presentation with 23 slides and exercise “Your Private Traffic funnel”.
03 O2O: online meets offline
3 video parts · 18 slides
O2O: online meets offline
3 video parts · 18 slidesLuckin Coffee and KFC as cases for understanding digital and in-person experiences.
Ordering · loyalty · Luckin Coffee · KFC INCLUDED MATERIAL
Presentation with 18 slides and exercise “Redesign the journey”.
04 WeCity: healthcare and government
3 video parts · 15 slides
WeCity: healthcare and government
3 video parts · 15 slidesA perspective on public services and healthcare within the digital ecosystem.
Public services · Yue Sheng Shi · telemedicine INCLUDED MATERIAL
Presentation with 15 slides and exercise “Redesign a public service”.
05 WeCom and B2B: social CRM
3 video parts · 17 slides
WeCom and B2B: social CRM
3 video parts · 17 slidesHow communication, customer relationships and sales processes come together.
Social CRM · customer relationships · SOPs INCLUDED MATERIAL
Presentation with 17 slides and exercise “B2B audit”.
YOUR NEXT STEP
Put this perspective into practice.
5 modules · 5h of lessons · presentations and exercises · lifetime access
One-time payment R$ 89,90 Buy the WeChat course ↗ Complete your purchase on the course page.
ALSO IN THE CATALOG
Taobao & Marketplaces: in preparation.
A course about importing and Chinese marketplaces that is not ready yet.
This course is unavailable.
The old catalog listed Taobao & Marketplaces as available, but its purchase page never went live. We are preparing the material carefully — no confirmed date and no pre-sale.
See this course’s status ↗