Factories and local operations
BYD, GWM and a line of Chinese suppliers setting up plants and offices in Brazil — each one needs people who understand both sides of the bridge.
WECHAT COURSE / WITH PHELIPE XAVIER
Understand China. Start with WeChat.
WeChat connects chat, payments and business in a single app — and 1.3 billion people live inside it. In 5 hours you understand the system behind the screen and what it changes in the way you sell.
With Phelipe XavierFounder of China to Watch · lives in China 5 modules 5h of lessons Lifetime access
One-time payment · Pix or card · instant access · 7-day unconditional guarantee 01 / WECHAT “China’s WhatsApp”?
You will see it differently.
You will see it differently.
WHY NOW
China is hiring in Brazil.
Chinese giants are opening factories, offices and operations in the country — and building local teams. People who understand China’s digital ecosystem get ahead: they speak HQ’s language, master the tools and read the game before everyone else.
E-commerce building teams
Shein, Temu and TikTok Shop expanding Brazilian operations and hiring — marketing, logistics, vendor management and product.
Those who understand become the bridge
Professionals who know WeChat, Mini Programs and Chinese business logic stop being ordinary candidates: they become the person who translates HQ to the local team.
This course is the shortcut to that reading — straight from someone living inside the ecosystem.
SEE WHAT YOU WILL LEARN
Real China. Inside the lesson.
Actual course images, with Phelipe Xavier. Preview the material presented in each topic.
WHAT YOU KEEP
It does not end with the last lesson.
Materials accompany all five modules. Revisit concepts, compare approaches and apply them to your context.
Slides for every module.
102 slides in total, with concepts, diagrams and visual references to accompany and revisit the lessons.
An exercise at every stage.
Map tools, a funnel, a customer journey, a public service and a B2B audit. Included in the module materials.
A reference to come back to.
Cases such as Luckin Coffee and KFC, comparisons with Western tools and WeCom relationship processes, within the presentations.
Recorded lessons + materials in Portuguese · lifetime course accessCourse sold separately from the newsletter
PDF / 02 PAGES A PART OF THE COURSE. ALREADY YOURS.
Start with your own map.
Which tools do you use today for what WeChat connects? Download the equivalents map and explore the connections in your own business.
- The five pillars, explained through examples.
- A worksheet for you to complete.
- Adapted from the actual Module 1 exercise.
THE COMPLETE PATH
Five modules. Connections that last.
Explore each stage and its materials. The 22 parts include one lesson continuation.
01 WeChat and the closed loop
7 video parts · 29 slides
WeChat and the closed loop
7 video parts · 29 slidesWhat changes when content, services and payments share one experience.
Official Accounts · Mini Programs · Pay · Channels · WeCom INCLUDED MATERIAL
Download the free sample ↓ Presentation with 29 slides and exercise “Mapping equivalents”.
02 Private Traffic and retail
6 video parts · 23 slides
Private Traffic and retail
6 video parts · 23 slidesGroups, content and relationships: the logic of building an owned audience.
Acquisition · groups · retention · funnel INCLUDED MATERIAL
Presentation with 23 slides and exercise “Your Private Traffic funnel”.
03 O2O: online meets offline
3 video parts · 18 slides
O2O: online meets offline
3 video parts · 18 slidesLuckin Coffee and KFC as cases for understanding digital and in-person experiences.
Ordering · loyalty · Luckin Coffee · KFC INCLUDED MATERIAL
Presentation with 18 slides and exercise “Redesign the journey”.
04 WeCity: healthcare and government
3 video parts · 15 slides
WeCity: healthcare and government
3 video parts · 15 slidesA perspective on public services and healthcare within the digital ecosystem.
Public services · Yue Sheng Shi · telemedicine INCLUDED MATERIAL
Presentation with 15 slides and exercise “Redesign a public service”.
05 WeCom and B2B: social CRM
3 video parts · 17 slides
WeCom and B2B: social CRM
3 video parts · 17 slidesHow communication, customer relationships and sales processes come together.
Social CRM · customer relationships · SOPs INCLUDED MATERIAL
Presentation with 17 slides and exercise “B2B audit”.
Five modules. 22 lessons. A new way of seeing China.
R$ 89,90 · one-time payment · Pix or card · 7-day guarantee
Start now ↓FREQUENTLY ASKED
Before you start.
How do I get access?
Instantly. Once payment is confirmed, go to chinato.watch/login with the same purchase email, get an access link and land in the student area. No password, no waiting.
What payment methods are available?
Pix or credit card, processed by Stripe. Access is granted on payment confirmation — with Pix, within seconds.
What if I don’t like the course?
You have a 7-day unconditional guarantee. Send one email and I refund 100%, no questions, no forms.
Who is this course for?
For founders, marketers, e-commerce and sales professionals who want to understand the Chinese digital economy from the inside — Private Traffic, O2O, Mini Programs and WeCom. No technical or China background needed.
Does access expire?
No. The course is lifetime: pay once, keep it forever, watch whenever and however many times you want.
News Stack
This newsletter kit includes the WeChat course in Brazilian Portuguese.
Explore News Stack →DIRECT PURCHASE / INSTANT ACCESS
Start today. Yours forever.
One-time payment, no subscription. After confirmation, sign in with the same email and learn at your own pace.
- 5 modules · 22 video lessons · 5h
- 5 presentations · 102 slides
- 5 guided exercises
- Lifetime access
One-time payment R$ 89,90
Zero risk: 7-day unconditional guarantee. Not for you? One email and I refund 100% — no questions, no forms.
Payment processed by Stripe · Pix or card · sold separately from the newsletter Hundreds of subscribers read it daily · readers at iFood, Bradesco Asset, CBMM and BairesDev · written by someone living in China 